There’s more than one way to get organic search traffic. That’s the message that you should be hearing from your search engine (SEO) optimizer these days. With the advent of Universal Search, the traditional organic search result is getting pushed further and further down the page and this effect will only get more [...]

Social Media appeared in 2006 and allows people to share opinions, experiences and ideas with each other such as links, images, audio and Podcasts via blogs, forums, message boards and new social bookmarking sites. Social Media Optimisation (SMO) puts your website in this new social network.

The idea of a social media release is on trial, and it looks like the jury is ready to convict.

Pluck Corp. is planning to use Google's OpenSocial APIs to allow members of online communities to send the contributions they make to those Web sites to their pages on social networking sites like Facebook and MySpace.

Contract Web and Multimedia Designer Idealpeople have partnered with a pioneering start-up who has patented the latest innovative technology in adaptive advertising content customization and delivery for a variety of platforms such as: IPTV, mobile and online. The company is developing a completely new approach to online video content and already has a number of successful client deployments. This is a fantastic opportunity to be part of new media pre-IPO start-up with blue-chip backing and funding. We are seeking an Experienced Web and Multimedia Designer with outstanding video production and delivery skills, with a particular emphasis on web and IPTV delivery. You will be responsible for the concept and creation of rich-media [in particular, video] campaigns, from pre-sales mock-ups through to final execution of creative content. Strong communication skills are essential, and experience of working with advertising agencies and online sales teams would be beneficial. The role is based in Ipswich but requires communication with customers and partners nationwide. Candidates will be self-starting, passionate about the Internet space, customer-focused and detail-oriented. This role will be on a short-term contract basis initially with significant potential for a permanent position and further career progression as the company expands. If you feel that this role best describes your aspirations please contact Donald on Tel: 01908 562891 and email your resume to: contracts@idealpeople.net for an immediate response. Buzzwords: Web Designer, Multimedia Designer, IPTV, Online Advertising, Mobile Media, Mobile Content, Digital Content, Content Management, Content Delivery, Content Editor, Reports, Proposals, Presentations, Marketing materials, Ipswich, Entertainment, Digital Media, Handset, Mobile, IPTV, VoD, Video, Portals, B2C, Consumer, M-Commerce, Social Media, Social Networking, Mobile Commerce,

Contract Senior Project Manager Idealpeople have partnered with a pioneering start-up who has patented the latest innovative technology in adaptive advertising content customization and delivery for a variety of platforms such as: IPTV, mobile and online. The company is developing a completely new approach to online video content and already has a number of successful client deployments. This is a fantastic opportunity to be part of new media pre-IPO start-up with blue-chip backing and funding. We are seeking an outstanding project manager to lead their software development projects and individual client solutions. You will have a focus on delivery and at least 3 years experience in project management, having gained a good understanding of leading edge technology development in a rapid application development environment or possibly an online development agency. Online advertising, web development or online video experience would be a bonus. Working on multiple projects, spanning from web software development to individual client advertising campaigns, you will work with in-house development teams, suppliers, partners and directly with clients. You should have experience managing small and mid-scale projects with delivery cycles measured in weeks rather than months. You will have lots of initiative, ambition and great interpersonal skills. If you feel that this role best describes your aspirations please contact Donald on Tel: 01908 562891 and email your resume to: contracts@idealpeople.net for an immediate response. Buzzwords: Project Manager, Senior Project Manager, Programme Manager, Manager, IPTV, Online Advertising, Mobile Media, Mobile Content, Digital Content, Content Management, Content Delivery, Content Editor, Reports, Proposals, Presentations, Marketing materials, Ipswich, Entertainment, Digital Media, Handset, Mobile, IPTV, VoD, Video, Portals, B2C, Consumer, M-Commerce, Social Media, Social Networking, Mobile Commerce, E-Commerce, CMS, ECM

A new workgroup says the social networking-Web 2.0 boom has created a conundrum: How to securely deliver sets of personal data across the ever-growing flock of such applications and Web sites with a minimum of pain and complexity.The group is attempting to create an "open standards stack for the ubiquitous remixing and sharing of data."Chris Saad, co-founder and CEO of Faraday Media in Brisbane, Australia, started the organization, which includes a far-flung array of Web developers and entrepreneurs. "With so many applications springing up on the Web (particularly social networks -- but others as well), it is clear that social functionality and personal user data will need to be portable if we are going to have any sort of long-term sustainability," Saad wrote in an e-mail message. "Users want to be able to move from tool to tool, vendor to vendor, community to community, and apply different experiences to the same data/connections."Saad said efforts to tackle this problem have tended to fixate on a single standard as the key. "The thing is, though, that other standards usually picked up the slack where others left off. So I felt it was a critical time to put it all in context," he wrote. "It is our hope that by contextualizing and evangelizing these standards as an open 'stack' that creates an end-to-end value proposition for everyone, it helps decision makers understand how it all fits together."The group's proposed data portability framework includes some familiar standards, such as OpenID for user authentication and RSS for content feeds.But the group also included a number of "microformats" such as APML, nascent standards that underlie the growing spectrum of user experience on the Web. "The stack you see there right now is very much 'Version 0.1,'" Saad said. He said there are also plans to develop reference designs "for actually implementing these things as a cohesive whole."APML (Attention Profile Markup Language) gives users the ability to organize and rank data about their interests. Faraday Media developed a Web application called Particls that supports APML. The program extends the idea of a feed reader, serving up alert messages to users when something that may interest them is detected. The point is to essentially surf the Web while doing actual work, the company explains.It's one thing to promote a set of such standards, however, and quite another to get them adopted across the industry as a unified stack.Saad, whose company helped to develop APML, said the group will cooperate with established standards bodies such as OASIS, as long as doing so won't dilute or complicate the effort: "I really believe the reason RSS got so much traction was because it was so simple. The same needs to be true for the stack and the reference implications."In the meantime, group organizers have devised a strategy that begins at the grassroots level, according to member Ben Metcalfe, a platform strategist based in San Francisco, who works with MySpace and other companies."Evangelizing and assisting those who can implement these standards the easiest and fastest -- the low-hanging fruit -- gets us there quickly. In many ways it's a simple sell to smaller companies, who can also use this as a competitive advantage over their competition," Metcalfe wrote in an e-mail message.But big enterprises should also get on board, Metcalfe argued, because the proposed stack would also "form either the solution or at least partial solution to a lot of internal and enterprise-to-enterprise data exchange issues."

The music discovery site creates one of the highest-profile applications to date for Google's new social media platform, but it's only compatible with one partner site so far.

Simple ideas like the new Internet phenomenon Facebook, the social networking Web site that has taken the world by storm, can develop into million-dollar worth businesses. But recognizing an idea

When Jeneane Sessum logged into her Gmail account on the afternoon of Oct. 27, she was greeted with a horrifying sight: an empty inbox.A Gmail user since 2004, Sessum, a social media consultant and writer in Atlanta, had thousands of messages there, enough to use up almost 30 percent of her allotted storage space.Because Gmail is her primary work and personal e-mail service, Sessum lost many important messages, including some she needed at that moment for a project.Days earlier in Chicago, Jessica Squazzo, a writer and editor, accessed Gmail and stared at her computer screen in disbelief: All messages from 2007 had disappeared from her inbox.Sessum and Squazzo are just two of a small but steady stream of Gmail users who regularly report losing some, many, or all of their messages without a clue as to why.It seems that hardly a week goes by without at least several users reporting this problem on discussion boards, such as the official Gmail Help forum.Asked to comment about multiple lost-message reports in 11 different threads created in September and October in the Gmail Help forum, a Google spokesman declined to address any of the specific situations, citing privacy reasons.However, he did emphasize that, as far as Google is concerned, "most issues like this are a result of phishing attacks or compromised passwords -- or sometimes simply messages mistakenly deleted or marked as spam -- not a data corruption issue."That explanation makes little sense to savvy and experienced Internet users like Sessum and Squazzo, who are aware of phishing scams and know better than to reply to suspicious messages -- let alone include in them confidential, sensitive information, such as passwords. In addition, they say they are the only ones with access to their respective accounts.Moreover, both Sessum and Squazzo, interviewed separately, question why a malicious hacker would go through the trouble of trying to access someone's e-mail account in order to delete messages, instead of acting stealthily to harvest information they could exploit like credit card numbers."If someone had hacked into my account, why would they have just erased some of my e-mail and not all? The fact that precisely all my e-mail from 2007 -- and no earlier mail -- was wiped out leads me to still conclude that it must have been some technical error on Gmail's servers, whether they want to admit that or not," said Squazzo, who has used Gmail for personal communications since 2005.In the case of Sessum, while the inbox was empty, she still had copies of messages she had sent in the "All Mail" file of her account, along with saved transcripts of instant messaging chats she had conducted using Google Talk.For the sake of comparison, a review of discussion forums for users of Yahoo Mail and Windows Live Hotmail reveals far fewer reports of lost or disappearing inbox messages than for Gmail, even though those rival services have larger user bases.Matt Cain, a Gartner vice president and lead e-mail analyst, hasn't investigated reports of lost messages in Gmail but said the problem hasn't been observed as a common one in Yahoo Mail or Hotmail, both of which have traditionally enjoyed a high degree of data integrity in their message repositories."I can't validate [that this is a problem with Gmail] but if it's true, it's coming at an unfortunate time for Google because the company is aggressively pushing into the enterprise e-mail space," Cain said, referring to the Gmail component of the Google Apps hosted collaboration and communication application suite, designed for organizations of all sizes, including large ones with its Premier edition.A review of the Gmail Help forum reveals that reports of lost messages have become more common in the past year with a higher volume of complaints occurring since July.Another user who encountered this problem was Gary S. Moore of Fort Worth, Texas, who had used Gmail without problems for two years until one day last month, when he noticed all his archived messages had vanished from his account, including more than 100 photos.In Greenwood, Missouri, Monroe Johnson was also affected, when a portion of his stored messages disappeared in October. Johnson, like Sessum and Squazzo, doesn't believe an error on his part or a compromised account might be to blame."I doubt it. I have been working with computers since 1997," Johnson said. He's the only one who has access to his account, he said.Like other interviewed users who contacted Google seeking help and technical support, Sessum only received a canned reply saying Google had determined that her problem wasn't due to a technical issue with Google systems and that she should change her Gmail password."I guess they are insinuating someone bothered to break into my Gmail account with the express purpose of deleting my incoming mail while deciding to leave my chats and sent mail. Not likely," she said.Sessum, who also uses the hosted Google Docs applications and other Google services, expected a more helpful answer from the company, considering the extent of her data loss."In many respects, I'm building my small business on the back of Google. And I believe that's what Google wants us to do. So it's imperative that they provide at least a little support when something goes wrong," said Sessum, who hosts her blog on Google's Blogger service.Although consumer Webmail services such as Gmail are generally free, the user expectation is that the data stored in them will not be corrupted, Gartner's Cain said.In fact, one of Gmail's innovations when it was introduced in April 2004 was the size of its inbox -- 1GB, huge by the standards at that time -- so that users wouldn't have to bother deleting messages if they didn't want to.Google didn't deliver POP3 support for Gmail until November 2004 and didn't offer IMAP support until late last month. POP3 and IMAP are protocols that let users download e-mail messages from servers to desktop PC software.There doesn't seem to be a pattern to the reports of lost Gmail messages as the problem has hit users with a variety of PCs, operating systems, and browsers, according to interviews and discussion forum messages.For example, Sessum uses a Mac computer and the Firefox browser and doesn't synchronize her Gmail account with a desktop e-mail software. Meanwhile, Johnson accesses Gmail from a Windows Vista PC and downloads the messages to his computer, although he keeps copies of them on the Google servers.Sessum, echoing other users, is hoping Google will look deeper into this problem of disappearing e-mail messages. Its users deserve a better explanation, she said."Google's back-end support function is MIA. You can't find a number to call. You have to tap our personal network of friends to find a name and a way in through the back door, do a dance and rub a stone for good luck, and hope that someone will help," she said.It's also in Google's best interest to beef up this support part of its business because even users who don't pay Google for services or software contribute significantly to the company's success, she said."Google makes it easier for us to collaborate, work, and publish. We provide the content, the searches, the clicks, and the destinations for those clicks. It's a win-win. Until you lose something important -- like all your data," she said.A sampling of recent threads in the Gmail Help forum devoted to lost messages follows:http://groups.google.com/group/Gmail-Problem-solving/browse_thread/thread/aad47e2819f32e6e/0b8a9de3f9cc0e3fhttp://groups.google.com/group/Gmail-ABCs/browse_thread/thread/7fb4071b94277d55/4a750e40abcb32efhttp://groups.google.com/group/Gmail-Problem-solving/browse_thread/thread/7443d36a2b43c860/4ab72b69f9f1a05bhttp://groups.google.com/group/Gmail-Problem-solving/browse_thread/thread/948d861de7128acc/64641f442d477c0ehttp://groups.google.com/group/Gmail-Problem-solving/browse_thread/thread/ac9d1426cfe68e0e/c415516eb06804b6http://groups.google.com/group/Gmail-Problem-solving/browse_thread/thread/bc16fb2ca342e5fe/80e3a3c44d6041fahttp://groups.google.com/group/Gmail-Problem-solving/browse_thread/thread/419226013062111c/7119b58486ba0a4chttp://groups.google.com/group/Gmail-Problem-solving/browse_thread/thread/8ca49192d1691828/bf0c9663b9b3c652http://groups.google.com/group/Gmail-Problem-solving/browse_thread/thread/1fbe0cf09a8c674d/dfee6cac24f520eahttp://groups.google.com/group/Gmail-Problem-solving/browse_thread/thread/55ce3198c3a821e3/71e11cf6e1e5c56a

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