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Contract Web and Multimedia Designer
Idealpeople have partnered with a pioneering start-up who has patented the latest innovative technology in adaptive advertising content customization and delivery for a variety of platforms such as: IPTV, mobile and online. The company is developing a completely new approach to online video content and already has a number of successful client deployments. This is a fantastic opportunity to be part of new media pre-IPO start-up with blue-chip backing and funding. We are seeking an Experienced Web and Multimedia Designer with outstanding video production and delivery skills, with a particular emphasis on web and IPTV delivery. You will be responsible for the concept and creation of rich-media [in particular, video] campaigns, from pre-sales mock-ups through to final execution of creative content. Strong communication skills are essential, and experience of working with advertising agencies and online sales teams would be beneficial. The role is based in Ipswich but requires communication with customers and partners nationwide. Candidates will be self-starting, passionate about the Internet space, customer-focused and detail-oriented. This role will be on a short-term contract basis initially with significant potential for a permanent position and further career progression as the company expands. If you feel that this role best describes your aspirations please contact Donald on Tel: 01908 562891 and email your resume to: contracts@idealpeople.net for an immediate response.
Buzzwords: Web Designer, Multimedia Designer, IPTV, Online Advertising, Mobile Media, Mobile Content, Digital Content, Content Management, Content Delivery, Content Editor, Reports, Proposals, Presentations, Marketing materials, Ipswich, Entertainment, Digital Media, Handset, Mobile, IPTV, VoD, Video, Portals, B2C, Consumer, M-Commerce, Social Media, Social Networking, Mobile Commerce, |
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Contract Senior Project Manager
Idealpeople have partnered with a pioneering start-up who has patented the latest innovative technology in adaptive advertising content customization and delivery for a variety of platforms such as: IPTV, mobile and online. The company is developing a completely new approach to online video content and already has a number of successful client deployments. This is a fantastic opportunity to be part of new media pre-IPO start-up with blue-chip backing and funding. We are seeking an outstanding project manager to lead their software development projects and individual client solutions. You will have a focus on delivery and at least 3 years experience in project management, having gained a good understanding of leading edge technology development in a rapid application development environment or possibly an online development agency. Online advertising, web development or online video experience would be a bonus. Working on multiple projects, spanning from web software development to individual client advertising campaigns, you will work with in-house development teams, suppliers, partners and directly with clients. You should have experience managing small and mid-scale projects with delivery cycles measured in weeks rather than months. You will have lots of initiative, ambition and great interpersonal skills. If you feel that this role best describes your aspirations please contact Donald on Tel: 01908 562891 and email your resume to: contracts@idealpeople.net for an immediate response.
Buzzwords: Project Manager, Senior Project Manager, Programme Manager, Manager, IPTV, Online Advertising, Mobile Media, Mobile Content, Digital Content, Content Management, Content Delivery, Content Editor, Reports, Proposals, Presentations, Marketing materials, Ipswich, Entertainment, Digital Media, Handset, Mobile, IPTV, VoD, Video, Portals, B2C, Consumer, M-Commerce, Social Media, Social Networking, Mobile Commerce, E-Commerce, CMS, ECM |
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If youre marketing online, you cant afford to ignore social media sites. From MySpace to StumbleUpon, these sites reach enormous numbers of visitors every day. The audience is discerningbe too salesy, and youll suffer the consequences. But if youre willing to put the time in to become part of these communities, youll reap the benefits. |
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The Podcasting & New Media Expo and SMX Social Media just past and the next conference for bloggers and podcasters is just on the horizon, the BlogWorld & New Media Expo in Las Vegas, NV.
Podcasting - once reserved for technical types or those with the financial backing to hire a podcasting specialist - has become [...] |
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Advice: Gisele Wertheim Aymes Advertising is not dead. But let’s face it, prime time is now any time, anywhere — having content when you want it, how you want it. We are all connected and mobile. The availability of digital media is changing the lives of consumers and marketers. There are fundamental changes taking place and many don’t grasp the speed and scale as well as the intensity at which they are taking place. Once upon a time, media and broadcasting was exciting and captivating consumers. In 1978, 80% of adults in the US could be reached by three, 60-second commercials. In 2002, to achieve the same market impact, an advertiser would have to book 117 prime-time commercials. Consumers are being bombarded by messages from many media channels. If it weren’t for our reptilian brain, which filters out messages, we would all go loopy. The youth are particularly susceptible as they are growing up with this over- proliferation of media. The market has responded by taking a broadcast approach, to making as much noise in as many places as possible with increasingly diminishing returns. The clever people are saying we have to move forward, beyond this approach. The rise and popularity of digital media is causing a re- think in communication. What was the biggest media event of the year? Not Harry Potter. Not Spiderman, but the launch of Halo 3, Microsoft’s Xbox 360 title. It grossed no less than 300-million in its first week. When News Corp’s Rupert Murdoch bought MySpace a few years ago for 580-million, people called him an idiot. So now who’s laughing? News Corp grasped the connections that can be made between traditional media and the new digital landscape. To thrive and create the new, you have to embrace it. Nokia recently bought Navtech, which make maps for 50 times earnings, at 8.1-billion. Where to for Nokia? Nokia is not just a mobile handset manufacturer — it’s a content provider, a network provider and it’s going to be a whole lot of other things. In the UK, the average consumer spends 18 hours online weekly. In the US, 146 million people are active daily online; 57 million read blogs; 12 million write them and 103 million actively use e-commerce. The South African online market seems minute by comparison, but South African online users are very loyal and the market is wide open for growth, probably through mobile and not PC. There are approximately 3.5 million online users, 1.9 million of which were active in the past week. Those who get it, really get it. Surprisingly, 81% of all traffic is spent on about 10 websites. That’s not right, because there’s a whole lot of choice out there! Maybe South Africans are lazy and stupid, like the rest of the world. You have to create signposts for consumers to make it easy to find you. Few companies are leveraging social media effectively for marketing purposes. Beware the marketer who gets the communication wrong. The power is in the hands of the less obedient, less tolerant, outspoken brand agnostic, detached untraceable mass that remembers for along time how you act. And consumers are annoyed. We are playing in their playground and doing it badly. Take the case of Sony, who disguised a blog but didn’t pay the requisite 8 that would have kept their identity secret. The outcome? Brand damage. You can’t whitewash the world. On the other hand, Dell blogged truthfully about battery and electric shock problems with some of their laptop models. Through Direct2Dell.com, they have won over customers and built loyalty. There’s real inspiration between advertising and popular culture and there has never been so much creativity. Simple communications, such as Daft Hands for Daft Punk music, Nike Plus or the example of businessman Mark Ecko, who bought Barry Bonds’ (best baseball player in US) 756th homerun ball for 250000. Bonds engaged the country in a public debate over the ball’s fate through www.vote756.com. Bestow it? Brand it? Banish it? Ten million people voted that he should brand the ball with an asterisk before sending it to the National Baseball Hall of Fame in Cooperstown. If you give consumers the right seed they will use the Internet to disseminate the message. Burger King’s subservient chicken is another great example. The bravest brand in the world is Burger King. They have given their brand assets to the world and are reaping success from it. And there is a diminishing line between public and private. People are publishing minute details of their lives online through social networks such as Facebook and now they’re “twittering” as well. Twitter is a digital Internet tool, which is all about ambient intimacy, using mobile. It’s massive. Kids online think they are celebrities. It is hard to see the effects of a drug when you’re on it. $(i$)Wertheim Aymes is GM Innovation at Johncom Media. This is an edited version of a presentation by Simon Waterfall, creative director of leading UK digital agency, Poke. He recently became the youngest president of D&AD, which offers arguably the world’s most coveted creative award. He visited SA to present digital creative workshops for The Times, The Sunday Times’ new daily interactive newspaper. (/i$) |
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Questions filled the air Monday as the mobile industry geared up for one of its biggest U.S. trade shows on Monday by focusing on entertainment.AT&T got a head start on the CTIA Wireless IT & Entertainment show in San Francisco by unveiling an upcoming music service with Napster. But even AT&T said the best business model for mobile entertainment is still being worked out.The market for mobile entertainment still pales in comparison to messaging, which more than half of AT&T's customers use, said Mark Collins, vice president of consumer data at the nation's biggest carrier, which has about 63 million subscribers. Collins thinks mobile entertainment will catch on to that degree, but the jury is out on the best business model for getting there, he told a large crowd at a pre-show entertainment conference.On Monday, AT&T announced it will let consumers download songs over the air from a Napster catalog of more than 5 million songs. The Napster Mobile service, due to become available in mid-November, will offer single songs for $1.99 each and a monthly subscription for $7.49. The subscription will let customers download five songs each month. Features for discovering new music and keeping up with favorite artists will also be included.The service is meant to complement song downloads to PCs for later "sideloading" to a phone, said Gregg Brown, who handles strategic marketing and business development for music at AT&T. The carrier already offers that type of service but believes some consumers want to be able to buy songs immediately, he said. A copy of each song bought over the air can also be automatically delivered to the customer's PC.It's an example of the try-anything approach carriers and content makers are taking to mobile entertainment. Also at the pre-show conference, ESPN Senior Vice President for Digital Media John Zehr said the sports media company closed down its MVNO (mobile virtual network operator) business last year because it had a harder time than expected selling handsets in retail stores. It also was unfair to sports fans to make them switch service providers and phones just to get ESPN's mobile content, Zehr said.Now ESPN's content is offered through Verizon's portal. Soon the company will add social networking to help fans of certain teams keep in touch, Zehr added.ESPN's goal is to make it as easy as possible for consumers to find its content -- preferably on the "idle" screen of the phone whenever they look at it, Zehr said. Carriers should find a way to determine what each subscriber would want to see on that screen, or ask them, rather than making them take the initiative, he said.But ESPN has another thing coming if they hope to dictate placement, according to IDC analyst Shiv Bakhshi."The content provider never controls the environment of consumption," Bakhshi said.Clashes happen partly because the market is so young and demand is still little known, AT&T's Collins said. It's hard to work out business models that satisfy carriers, content providers and advertisers, he said. Everyone wants to get into the mobile world because cell phones are ubiquitous, but carriers can't pay top dollar for content when the customer base isn't that big yet. Device makers add another layer of complexity."We can't just take the cable television or the broadcast model and superimpose it on this business," Collins said. The right model will be some mix of advertising, subscribers paying for content, and makers of programming selling it to carriers, he said. |
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Purchasing blog reviews is becoming a part of the overall Internet marketing mix, albeit a controversial one. There are many reasons buying reviews on blogs can be beneficial; such as building brand awareness, social media marketing and when trying to get an honest review from a blogger, testing to see how bloggers or target demographics [...] |
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Our second panel of day two discussed the many ways in which Social Media Marketing can be used to help the role of the modern marketer. Our panelists here were…
Sarah Hofstetter, Vice President, Emerging Media & Client Strategy, 360i
Rob Key, CEO, Converseon
Adam Sherk, Search/PR Strategist, Define Search Strategies
Please note that additional live blogging [...] |
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Want to be really successful in social media marketing? You need to be an evangelist and activity participate in communities, forums and blogging. Leave this session knowing how to evolve from community observer to community participant and influencer. Moderator: Danny... |
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Today marks day one of the third SMX event, SMX: Social Media. Our first session began with Moderator Danny Sullivan addressing the crowd here at The Metropolitan Pavilion here in New York City on the explosive area of social media and marketing.
As Danny immediately indicated, there is a clear connection between the growing social [...] |
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