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The search and advertising company is a force to be reckoned with across the Web. Now it's looking to do the same in alternative energy (along with many others, large and small). |
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Google launched a location service for mobile users on Wednesday that doesn't rely on GPS.Google Maps with My Location, currently in beta, locates users who don't have GPS-enabled phones based on their location to nearby cell towers. The result isn't as accurate as GPS but works for people who lack the positioning technology in their phones."It helps users speed up search by showing the general neighborhood they're in," said Steve Lee, product manager at Google for the service. Without the location service, users must type in their address or neighborhood in order to find nearby businesses using Google Maps.Google Maps with My Location will use GPS data to locate the user if the phone has the capability. But even for users of GPS-enabled phones, the cell location service might be useful, Lee said. That's because the cell tower feature works better indoors than GPS, it doesn't drain the phone battery as quickly and can bring up a result quicker, he said.The service could be useful to a person who might be traveling in an unfamiliar city and looking for restaurants or other businesses. A user pulls up Google Maps and hits the zero key on the phone. A blue dot will appear on the map in the user's location. If the service used GPS in the phone, the blue dot will be solid. If the service used cell towers to determine the location, the blue dot will have a halo around it, indicating that the location isn't precise. The user can then search for nearby businesses.Google says the cell tower technique will locate the user within about 1000 meters. It doesn't use triangulation, which calculates a user location based on the user's distance to three nearby towers. Instead, it essentially shows the range of the tower that the user's phone is connecting to.But the accuracy should improve as more people use the service, Lee said. That's because Google is keeping a database of location queries, minus any personal information like individual phone numbers or names. That will allow Google to learn more precise information about the range of each tower so that it can deliver a more accurate location area to users. The coverage area of cell towers can vary from about a quarter of a mile to several miles based on whether the tower is in an urban or rural area.For now, Google Maps with My Location doesn't feature any advertising, but it could in the future. "This product makes a lot of sense for advertising," Lee said.In order to use the service, phone owners must download a free application from Google. The application will work on BlackBerry, Windows Mobile, and Symbian phones as well as many phones that support Java. A few notable exceptions include the Samsung Blackjack, Moto Q, and Palm Treo 700W, which don't support the APIs Google requires to find cell towers, Lee said. |
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According to a security research firm report issued on Tuesday, Google, Yahoo, and Microsoft Live Search are currently under a large-scale organized attack campaign designed to steer online searchers towards malicious malware websites.
Chances are, if you do any significant amount of searching, you may even run across some of these dangerous search results. Hundreds [...] |
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Ad: Convert visitors with Google Analytics - free?
Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web.... |
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Ad: Convert visitors with Google Analytics - free?
Can you believe it, this post is my 5,000th article here at the Search Engine Roundtable. I started writing here on December 2nd, 2003 - just under four years ago - and have kept up with it since. On average,... |
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Ad: Convert visitors with Google Analytics - free?
A DigitalPoint Forums thread asks, can multiple hyphens in a domain name raise a red flag with a search engine? For example, if you have a domain name that is something like www.buy-shoes-now-online-for-cheap.com, would that type of domain raise a... |
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Ad: Convert visitors with Google Analytics - free?
What is better? A custom 404 page or a generic one? In 2004, Barry wrote that a custom 404 page is a "must have" for usability purposes. That's so true. But what about search engines? A forum member asks, would... |
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Today Google is one of the most used search engines for searches today, I will provide a list of thing that you can do to increase your site search results for a targeted keyword. Using these tips will not only increase your results with Google but will help with other Search Engines such as Yahoo & MSN. |
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Internet search leader Google Inc. is testing technology that will find the location of people using its mobile mapping service, even if the phone making the connection isn’t equipped with a GPS receiver. |
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Search giant Google is to spend tens of millions on renewable energy technologies. |
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