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The search and advertising company is a force to be reckoned with across the Web. Now it's looking to do the same in alternative energy (along with many others, large and small). |
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Google launched a location service for mobile users on Wednesday that doesn't rely on GPS.Google Maps with My Location, currently in beta, locates users who don't have GPS-enabled phones based on their location to nearby cell towers. The result isn't as accurate as GPS but works for people who lack the positioning technology in their phones."It helps users speed up search by showing the general neighborhood they're in," said Steve Lee, product manager at Google for the service. Without the location service, users must type in their address or neighborhood in order to find nearby businesses using Google Maps.Google Maps with My Location will use GPS data to locate the user if the phone has the capability. But even for users of GPS-enabled phones, the cell location service might be useful, Lee said. That's because the cell tower feature works better indoors than GPS, it doesn't drain the phone battery as quickly and can bring up a result quicker, he said.The service could be useful to a person who might be traveling in an unfamiliar city and looking for restaurants or other businesses. A user pulls up Google Maps and hits the zero key on the phone. A blue dot will appear on the map in the user's location. If the service used GPS in the phone, the blue dot will be solid. If the service used cell towers to determine the location, the blue dot will have a halo around it, indicating that the location isn't precise. The user can then search for nearby businesses.Google says the cell tower technique will locate the user within about 1000 meters. It doesn't use triangulation, which calculates a user location based on the user's distance to three nearby towers. Instead, it essentially shows the range of the tower that the user's phone is connecting to.But the accuracy should improve as more people use the service, Lee said. That's because Google is keeping a database of location queries, minus any personal information like individual phone numbers or names. That will allow Google to learn more precise information about the range of each tower so that it can deliver a more accurate location area to users. The coverage area of cell towers can vary from about a quarter of a mile to several miles based on whether the tower is in an urban or rural area.For now, Google Maps with My Location doesn't feature any advertising, but it could in the future. "This product makes a lot of sense for advertising," Lee said.In order to use the service, phone owners must download a free application from Google. The application will work on BlackBerry, Windows Mobile, and Symbian phones as well as many phones that support Java. A few notable exceptions include the Samsung Blackjack, Moto Q, and Palm Treo 700W, which don't support the APIs Google requires to find cell towers, Lee said. |
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IBM is suing Shentech for selling laptop batteries that catch fire and sport allegedly fake IBM logos.The suit, filed Nov. 20 in the U.S. District Court for the Northern District of Ohio, accuses Shentech of trademark infringement, false advertising, unfair competition, and deceptive trade practices.IBM says that a consumer in Ohio bought a battery from Shentech for a ThinkPad laptop. The battery overheated and caught fire, causing damage to the laptop, IBM said. The user reported the problem to Lenovo, which licenses the IBM trademark. After examining the faulty battery, IBM discovered that it was not a genuine IBM battery, the company said in the suit.IBM then ordered 12 batteries from Shentech and found them all to be fakes, IBM said.IBM asks the court to require Shentech to turn over all of the batteries so that IBM can destroy them. IBM also asks for all the profits that Shentech earned from the sale of the batteries. In addition, IBM wants treble damages or $1 million per counterfeit mark per type of item sold.The Shentech.com Web site continues to list ThinkPad batteries for sale as well as a host of other electronic devices and components. Shentech appears to be a Web-only operation with a mailing address in Flushing, New York. It describes its secret to success as its "ability to provide cutting edge computer technology parts at bargain prices."No one from Shentech could be reached immediately for comment. |
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The Advertising Council, which coordinates public-service initiatives for Madison Avenue, is changing its approach to better reflect changing media-consumption patterns of the audience it is trying to reach. |
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There are infinite amounts of ways to earn extra money online. You can use Affiliate Marketing, AdSense, E-Mail Marketing, Sell Your Own Products, Sell Advertising, The list goes on and on. So whats the key to success? Ultimately, it boils down to one thing. How to drive Traffic. If you are good at driving traffic to your website, then you can be successful and earn money online no matter what method you choose. |
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Hyatt Advertising in Redlands promoted Mark Faus to senior art director. Faus joined the firm in 2004 and has worked on a variety of accounts. |
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This is living.
PlayStation 3
Advertising Agency: TBWA Brussels, Belgium
Creative Director: Peter Aerts
Art Director: Jeroen Bostoen
Copywriter: Pol Sierens
Photographer: Marc Paeps
Retouching: Christophe Huet
Mock-up: Marcos Vinals Bassols, ZAZA MAKE-UP
Strategy: Stephanie Zimmermann, Kacper Wozniak
Account team: Jochen De Greef, Yannick Van Keer
Published: December 2007 |
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New Volkswagen Tiguan
Advertising Agency: DDB Lisbon, Portugal
Creative Director: Jorge Teixeira
Art Director: Nuno Gonçalves
Copywriter: Nelson Quadros |
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Blushing or tanning?
Don't let sex tourism stain your name.
Advertising Agency: RAF Comunicação, Natal, Brazil
Creative Director: Dácio Azevedo
Art Director: Giordano Cunha
Copywriters: Dácio Azevedo, Saulo Souza
Photographer: Luis Morais
Released: January 2007 |
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If you're for the beautiful scenery, welcome.
If you're here after sex tourism, get your bags and go back home.
Advertising Agency: RAF Comunicação, Natal, Brazil
Creative Director / Copywriter: Dácio Azevedo
Art Director: Giordano Cunha
Photographer: Luis Morais
Released: January 2007 |
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