It has been hyped as social networking's equivalent of AdWords, the keyword advertising system that turned Google from a quirky search engine into an internet...

Pay Per Click Advertising (and Google Adwords in particular) is an incredibly powerful business generating machine that's available to anyone. It helps you target your marketing with keywords ...

A WebmasterWorld thread discusses strategies about what you would do if you started advertising with a brand new keyword in Google AdWords. Are you compelled to pay a lot per click at first or start your bids low? The responses...

Due to numerous complaints from Orkut users, nonprofit groups and advertisers, Google has pulled the serving of AdWords and AdSense advertising from Orkut, its social networking service. Search Engine Journal had broke the story on how Google was serving AdWords ads for large businesses in Orkut’s al-Qaeda, Hizbolah and other questionable recruitment communities last year, [...]

Website Response Specialist sought a dynamic New Media company based near Reading, Berkshire. We are looking for a dynamic and outgoing Online Advertising Executive to join a growing team within their well established market leading Company. You will be responsible for working on existing client accounts as well as assisting my Client's Account Directors in developing new online advertising accounts. As a Website Response Specialist you will work closely with our clients and Account Directors/Managers to develop, implement, monitor, optimise and report on a variety of online advertising campaigns. You will be required to work with their Clients and Account Directors to: • Assist in the development of online marketing proposals • Report and manage on media costs and commissions • Implement campaigns • Produce client reporting, including Return on Investment [ROI] • Optimise online advertising against ROI [including paid listing placements] • Work with a variety of reporting tools You will be expected to keep up to date with all emerging technologies and market trends in this sector. Your work will also include to optimise online advertising against Return on Investment [including paid listing placements]. As a Website Response Specialist you should you will have a good experience in optimising paid listings campaigns. In short your technical abilities should cover • Good working knowledge of the following software/systems: o Microsoft Excel [essential] • Good knowledge of the following would be a distinct advantage: o Microsoft Access o Google Adwords system o Overture’s Direct Traffic Centre o Miva’s account management system o Atlas o Other online advertising reporting software Microsoft Excel [essential] * You will have an understanding of email marketing. This is a fantastic opportunity to join a growing Berkshire based New Media company. The starting salary is negotiable benefits however the career and earnings prospects

(InfoWorld) - Google is ramping up its efforts to help specific vertical markets create more effective online advertising using its technology to help clients highlight as many of their assets as possible to drive not only online but also offline sales. At its New York office Thursday, the directors of Google's vertical industry practices discussed some of the ways Google is changing its advertising strategies to be more industry-specific, something that the company hasn't traditionally done, said Tim Armstrong, president of advertising and commerce, North America, for Google. Armstrong said Google wants its advertising practices to be so vertical-specific that in the future, the specialists in those markets will be driving the company's advertising strategy -- so much so that he joked the he would be out of a job. "The vertical people will be running Google," Armstrong said. "I'll be the least useful person in the room.... If you were to come into Google for a day, you'd actually see the industry groups have become the most specific connection point with customer." Most companies don't have a quantitative view of all of the assets they have for sale, and part of what Google is helping vertical industry customers do is take stock of all of their offerings so they create better ways to constantly reach customers, he said. As part of this strategy, Google's retail advertising practice is working on new technology that will help companies in that space assess all of the resources on their Web sites so they can more carefully choose keywords for targeted advertising. Currently, Google is working internally with customers to help them do this, but the company is still handing hard-copy results to customers, said John McAteer, director of Google's retail practice. In the future, however, Google wants to provide an automated way to crawl and index an entire Web site so companies can electronically compile all of its assets and generate keywords on their own, he said. Eventually, Google will offer the technology as a public tool, similar to one it already includes in its AdWords platform that helps customers crawl their Web sites to come up with relevant keywords for ads, said Brett Goffin, industry sales manager at Google. Neither McAteer nor Goffin could provide a time frame for when this tool would be made available. As part of a presentation Thursday, McAteer and Goffin outlined a case study in which Google teamed up with Rooms to Go Furniture, a company whose top executive was skeptical that online advertising could drive offline sales. Google worked with the furniture company to place online banner ads in local markets, targeting several U.S. metropolitan areas to drive customers to local stores. When the campaign was over, Rooms to Go saw a return of more than seven times its investment, and customer average order size 20 percent larger than the retailer's average sale. Moreover, retail stores accounted for 86 percent of sales, while only 14 percent came from e-commerce sales, McAteer said. In addition to its retail work, Google also has been doing market research to help other verticals, such as the automotive industry. The company's automotive market team plans to hold a Webinar on Oct. 11 to reveal the results of a study it conducted with Compete Inc. to discover buying habits of customers in the automotive space. Bonita Coleman Stewart, Google's industry director for automotive, said the two companies found that the time to market for automotive shoppers has shortened to one month, reducing the amount of time companies in this market have to reach customers with campaigns. She said that Google has not identified how it will use this information to serve its advertising customers but that will be part of the discussion on next month's Webinar.

For those who want to advertise with Google's targeted ad system, they may sign up through AdWords. AdSense has become an accepted mode of placing advertising on a website, since the ads are less intrusive than most banners, and the ad contents more relevant to the website.

An interesting WebmasterWorld thread touches on an expert topic of "account wide" quality score. What this AdWords professional is scared of is to start a new campaign within the same account, in fear that the new campaign will hurt his...

Adwords still stands strong A US retailer has dropped (pdf) a suit against Google which challenged the trademark policy of its keyword advertising system, AdWords. American Blinds & Wallpaper Factory (ABWF) has withdrawn its long-running action against Google.…

Google has partnered with the Australian media conglomerate, News Digital Media (NDM), to add Google AdSense contextual advertising and paid search AdWords advertising to the sites of The Daily Telegraph, The Herald Sun and The Australian. Australian IT reports that the deal is a multi-year agreement which is based upon a custom revenue share plan between [...]

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